Waltham Public Schools

653 INTRODUCTION TO FASHION DESIGN

Grades 9,10,11,12 - 2.5 credits

This course provides the foundation for future study in the field of Fashion Design. This course will introduce students to the mechanics of the sewing machine as well as basic hand sewing techniques. Redesigning, recycling and alterations of garments will allow students to work independently, master their skills and tap into their own creativity through design.

Unit	Timeframe	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
Clothing and Human Needs	1-2 Weeks	Why do we wear clothes? How do the clothes people choose meet human needs and reveal personality traits?	identify how clothing meets the human needs using Maslow’s Hierarchy of Human Needs create a personal style project, which explains how wardrobe choices reveal personality, values, and self-concept
Elements and Principles of Design: focus Color	2–3 Weeks	What are the elements of design and principles of design? How does one determine the best colors to complement a person’s coloring? How do the elements of design and principles of design help determine flattering wardrobes for individuals?	create mood boards, using specific computer technology, to explain specific color schemes and color symbolism. choose colors that enhance skin tone, hair, eye color, and body shape.
Tools of the Trade	1 week	What are the standard tools used for sewing and fashion design? What are notions?	Create charts identify standard tools and their purposes Match real life objects to chart
Hand Sewing	4-8 weeks; intermittent	How do different stitches impact practical and aesthetic features of a product? How do different threads/floss impact practical and aesthetic features of a product How does one use notions in construction: snaps, hooks, and buttons?	Construct Hand-sewn coin purse Construct seasonal craft (ie: pumpkins) Construct Felt Craft (ie: Mini-Animals)
Operating a Sewing Machine	4 weeks	What is the importance of Safety, Proper Threading and Maintenance of a Sewing Machine? What are the parts of the machine (Identifying the parts of a sewing machine)? How do different machine stitches impact practical and aesthetic features of a product?	Pass Machine Test Sew straight lines Sew pivots Sew curved lines
Straight Lines, Pivots, Curved Lines	4-10 weeks; intermittent	How do different machine stitches impact practical and aesthetic features of a product? How does one use machine skills to complete project construction? Why are notions necessary for some projects but not others?	Construct Household item (ie: bag holder - straight lines) Construct Accessory (ie: mask and/or self-lined bag - pivots, curved lines)
Measuring, Pattern Layout, Cutting, and Identifying Pattern Symbol	10-12 weeks; intermittent	Why are patterns important? How does one accurately measure a person for garment construction? How does one read a pattern envelope? How does one construct a garment?	Using pattern, Construct Garment (ie: shorts) Using Pattern, Construct Accessories and household items (ie: bags, wreaths, aprons, etc)
Hems, darts, sleeves, and zippers	4-6 weeks	How does one construct a garment? How do different elements of a garment impact shape, size, fit, etc?	Tailor Garment Pieces (ie: shorts, bodice, shirt, or dress) Construct zipper project (ie: wristlet, bodice)
Community Service: Using our special skills to help others	6-8 weeks; intermittent	How can we use our special skill set to help others? Why is community service important?	Construct seasonal service projects (ie: stockings, fundraising ribbons, blessing bags, etc.)

650 Fashion Design I

This course provides the foundation for future study in the field of Fashion Design. This course will introduce students to the mechanics of the sewing machine as well as basic hand sewing techniques. Redesigning, recycling and alterations of garments will allow students to work independently, master their skills and tap into their own creativity through design.

Grades 9,10,11,12 - 5 credits

This course teaches basic sewing skills and the use of the sewing machine, while exploring fashion trends, color choices, and textile basics. Students are responsible for their own project materials.

Unit	Timeframe	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
Clothing and Human Needs	1-2 Weeks	Why do we wear clothes? How do the clothes people choose meet human needs and reveal personality traits?	identify how clothing meets the human needs using Maslow’s Hierarchy of Human Needs create a personal style project, which explains how wardrobe choices reveal personality, values, and self-concept
Elements and Principles of Design	2–3 Weeks	What are the elements of design and principles of design? How does one determine the best colors to complement a person’s coloring? How do the elements of design and principles of design help determine flattering wardrobes for individuals?	create mood boards, using specific computer technology, to explain specific color schemes and color symbolism. choose colors that enhance skin tone, hair, eye color, and body shape.
Tools of the Trade	1 week	What are the standard tools used for sewing and fashion design? What are notions?	Create charts identify standard tools and their purposes Match real life objects to chart
Hand Sewing	4-8 weeks; intermittent	How do different stitches impact practical and aesthetic features of a product? How do different threads/floss impact practical and aesthetic features of a product How does one use notions in construction: snaps, hooks, and buttons?	Construct Hand-sewn coin purse Construct Felt Mini-Animals
Operating a Sewing Machine	4 weeks	What is the importance of Safety, Proper Threading and Maintenance of a Sewing Machine? What are the parts of the machine (Identifying the parts of a sewing machine)? How do different machine stitches impact practical and aesthetic features of a product?	Pass Machine Test Sew straight lines Sew pivots Sew curved lines
Straight Lines, Pivots, Curved Lines	4-10 weeks; intermittent	How do different machine stitches impact practical and aesthetic features of a product? How does one use machine skills to complete project construction? Why are notions necessary for some projects but not others?	Construct Household items (ie: bag holder - straight lines) Construct Accessories (ie: mask and/or self-lined bag - pivots, curved lines)
Measuring, Pattern Layout, Cutting, and Identifying Pattern Symbol	10-12 weeks; intermittent	Why are patterns important? How does one accurately measure a person for garment construction? How does one read a pattern envelope? How does one construct a garment?	Using Pattern, Construct Garment (ie: shorts, dresses, etc) Using Pattern, Construct Accessories and household items (ie: bags, wreaths, aprons, animals etc)
Hems, darts, sleeves, and zippers	4-8 weeks	How does one construct a garment? How do different elements of a garment impact shape, size, fit, etc?	Tailor Garment Pieces (ie: shorts, bodice, shirt, or dress) Construct zipper project (ie: wristlet, bodice)
Community Service: Using our special skills to help others	6-8 weeks; intermittent	How can we use our special skill set to help others? Why is community service important?	Construct seasonal service projects (ie: stockings, fundraising ribbons, blessing bags, etc.)

Fashion II

Grades 10,11,12 - 5 credits

This advanced course presents design principles and wardrobe planning. More challenging fabrics and techniques are encouraged. Prerequisite: Fashion Design I Students are responsible for their own project materials.

Unit	Timeframe	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
Elements and Principles of Design: focus Color	2 Weeks	What are the elements of design and principles of design? How does one determine the best colors to complement a person’s coloring? How do the elements of design and principles of design help determine flattering wardrobes for individuals?	create mood boards, using specific computer technology, to explain specific color schemes and color symbolism. choose colors that enhance skin tone, hair, eye color, and body shape.
Elements and Principles of Design: Focus Garment and Style	2 Weeks	What are the elements of design and principles of design? How do the elements of design and principles of design help determine flattering wardrobes for individuals?	Identify garment and style parts and how they influence fit and aesthetic appeal Identify fashion trends through history in terms of garment and style parts
Review: Tools of the Trade	1 week	What are the standard tools used for sewing and fashion design? What are notions?	Create charts identifying standard tools and their purposes Match real life objects to chart
Embroidery and Hand Sewing	4-6 weeks; intermittent	How do different stitches impact practical and aesthetic features of a product? How do different threads/floss impact practical and aesthetic features of a product How does one use notions to enhance construction: snaps, hooks, and buttons?	Construct seasonal craft (ie: pumpkins) Construct Felt Craft (ie: Mini-Animals) Construct hand-embellished project (ie: embroidered pillow or household item)
Review: Operating a Sewing Machine	1 weeks	What is the importance of Safety, Proper Threading and Maintenance of a Sewing Machine? What are the parts of the machine (Identifying the parts of a sewing machine)? How do different machine stitches impact practical and aesthetic features of a product?	Pass Machine Test Sew straight lines Sew pivots Sew curved lines
Create a variety of items sold in the fashion trades	4-10 weeks; intermittent	How do different machine stitches impact practical and aesthetic features of a product? How does one use machine skills to complete project construction? Why are notions necessary for some projects but not others?	Construct Household item (ie: wreath, thread catcher, trivet, etc) Construct Accessories (ie: sash bag, jewelry roll, makeup pouch, etc)
Review: Measuring, Pattern Layout, Cutting, and Identifying Pattern Symbol	2 weeks	Why are patterns important? How does one accurately measure a person for garment construction? How does one read a pattern envelope? How does one construct a garment?	Measure for Garments Select individual garment project pattern
Finishing hems, button holes, Facing, Colllars / Review darts, zippers etc.	8-12 weeks; intermittent	How does one construct a garment with more complex requirements? How do different elements of a garment impact shape, size, fit, etc?	Construct Pajama Top Construct Individual Garments (often Dresses, pants, etc)
Community Service: Using our special skills to help others	4-6 weeks; intermittent	How can we use our special skill set to help others? Why is community service important?	Construct seasonal service projects (ie: stockings, fundraising ribbons, blessing bags, etc.)
Fashion Careers and Marketing	2 weeks	What jobs are available in the fashion industry? How does Fashion Marketing impact everyone?	Identify a variety of careers in the Fashion industry Define the unique qualities of different jobs within the industry and compare them to skill sets different people may possess Determine what steps may be taken to advance toward a given fashion technology career Define fashion marketing identify examples of fashion marketing in the real world and explain how it works
Fashion Illustration (Fashion III)	2-4 weeks	How do you draft designs? How can you make sure things are proportional in drawing? Why does planning matter?	identify shapes used in drawing define 8-head proportion Sketch garments employ fashion croquis to design outfit create portfolio board, identifying color palette, fabric choices, garment details, etc. while considering event, client, hair, and accessories

Fashion Design III

This course is designed for the student who plans to pursue a career in fashion design or the textile arts. Students will recognize and apply the principles and elements of design to create original designs. Prerequisite: Fashion Design II. Students are responsible for their own project materials.

Unit	Timeframe	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
Elements and Principles of Design: focus Color	2 Weeks	What are the elements of design and principles of design? How does one determine the best colors to complement a person’s coloring? How do the elements of design and principles of design help determine flattering wardrobes for individuals?	create mood boards, using specific computer technology, to explain specific color schemes and color symbolism. choose colors that enhance skin tone, hair, eye color, and body shape.
Elements and Principles of Design: Focus Garment and Style	2 Weeks	What are the elements of design and principles of design? How do the elements of design and principles of design help determine flattering wardrobes for individuals?	Identify garment and style parts and how they influence fit and aesthetic appeal Identify fashion trends through history in terms of garment and style parts
Review: Tools of the Trade	1 week	What are the standard tools used for sewing and fashion design? What are notions?	Create charts identifying standard tools and their purposes Match real life objects to chart
Embroidery and Hand Sewing	4-6 weeks; intermittent	How do different stitches impact practical and aesthetic features of a product? How do different threads/floss impact practical and aesthetic features of a product How does one use notions to enhance construction: snaps, hooks, and buttons?	Construct seasonal craft (ie: pumpkins) Construct Felt Craft (ie: Mini-Animals) Construct hand-embellished project (ie: embroidered pillow or household item)
Review: Operating a Sewing Machine	1 weeks	What is the importance of Safety, Proper Threading and Maintenance of a Sewing Machine? What are the parts of the machine (Identifying the parts of a sewing machine)? How do different machine stitches impact practical and aesthetic features of a product?	Pass Machine Test Sew straight lines Sew pivots Sew curved lines
Create a variety of items sold in the fashion trades	4-10 weeks; intermittent	How do different machine stitches impact practical and aesthetic features of a product? How does one use machine skills to complete project construction? Why are notions necessary for some projects but not others?	Construct Household item (ie: wreath, thread catcher, trivet, etc) Construct Accessories (ie: sash bag, jewelry roll, makeup pouch, etc)
Review: Measuring, Pattern Layout, Cutting, and Identifying Pattern Symbol	2 weeks	Why are patterns important? How does one accurately measure a person for garment construction? How does one read a pattern envelope? How does one construct a garment?	Measure for Garments Select individual garment project pattern
Finishing hems, button holes, Facing, Colllars / Review darts, zippers etc.	8-12 weeks; intermittent	How does one construct a garment with more complex requirements? How do different elements of a garment impact shape, size, fit, etc?	Construct Pajama Top Construct Individual Garments (often Dresses, pants, etc)
Community Service: Using our special skills to help others	4-6 weeks; intermittent	How can we use our special skill set to help others? Why is community service important?	Construct seasonal service projects (ie: stockings, fundraising ribbons, blessing bags, etc.)
Fashion Careers and Marketing	2 weeks	What jobs are available in the fashion industry? How does Fashion Marketing impact everyone?	Identify a variety of careers in the Fashion industry Define the unique qualities of different jobs within the industry and compare them to skill sets different people may possess Determine what steps may be taken to advance toward a given fashion technology career Define fashion marketing identify examples of fashion marketing in the real world and explain how it works
Fashion Illustration (Fashion III)	2-4 weeks	How do you draft designs? How can you make sure things are proportional in drawing? Why does planning matter?	identify shapes used in drawing define 8-head proportion Sketch garments employ fashion croquis to design outfit create portfolio board, identifying color palette, fabric choices, garment details, etc. while considering event, client, hair, and accessories

Pinterest

Express your inner creativity through inspired projects from the popular site Pinterest©. Learn the latest trends and

techniques to create jewelry pieces, hair accessories, paper crafting, holiday decor and much more.

Unit	Timeframe	Big Ideas (Statements or Essential Questions) and Major Learning Experiences from Unit
Summer Themed Crafts/Decor	September	paper crafts (utilize paper as main component to create home decor and gifts with Fall theme) felt crafts (utilize felt as main component to create home decor and gifts with Fall theme) fabric crafts (utilize fabric as main component to create home decor and girls with Fall theme) Safely and properly thread a needle, cut with scissors, etc. design, create, recycle, redesign items for repurpose / upcycling
Fall Themed Crafts/Decor	October
Fall Themed Crafts/Decor	November
Winter Themed Crafts/Decor	December
	January
	February
Creative Crafts/Decor	March
Spring Themed Crafts/Decor	April
	May
	June

Graphic Design I

Graphic design is a powerful creative practice that can transform how we interact with the world. Through websites, magazines, CD and book covers, logos, advertising, and social media, graphic designers use words and images to communicate a message. In this course, you will learn skills and techniques to creatively solve problems in a variety of real-world projects. Topics include: design principles; color theory; typography; image editing and retouching; page layout; and graphic design career possibilities.

Unit	Time Frame	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
Introduction	2 class periods	An introduction to the class syllabus, rules and expectations, and icebreaker activities to get to know one another.	Introductions to all Classroom Rules & Expectations Class Syllabus Icebreaker Activities
Unit I Safety	4 class periods	Students will learn how design solves problems and communicates ideas. They will also learn the evacuation route, lock down procedures, and safety within the class.	Individual and Group Discussions. Group Critiques Project Assessments on the following lessons; Classroom Safety Ergonomics Fire Exit Poster
Unit II Design Process	4 class periods	Students will further explore the design process, with a different format and project specifications. Focus will be placed on creating visual interest, the elements and principles of design, and the meanings and attitudes reflected in images.	Individual and Group Critiques Project Assessments on the following lessons; Thumbnail Sketches Portfolio Cover
Unit III Lines & Shapes: Calligraphy, Typography and Graffiti	8 class periods	Students will learn a brief history of the written word, traditional techniques in graphic design, font design basics and the art of typography.	Individual and Group Critiques Project Assessments on the following lessons; Calligraphy Name Calligraphy Quote Typography Design Graffiti
Unit IV Type Based Logo Design		Students will learn about branding and logo design, while being introduced to scanning and vector graphics	Individual and Group Discussions and Critiques Project Based Assessments; Logo Design Illustrator Basics Scanning basics
Unit V Design Principles & Pre-Press	8-12 class periods	Students will learn how to “go digital” with graphic design using Adobe InDesign. Applying their previous knowledge of typography in the digital realm, students will create files for print.	Individual and Group Discussions and Critiques Project Assessments based on the following lessons; InDesign Basics Print considerations Business Cards Letterhead Creating a portfolio
Unit VI Photoshop Basics and Magazine Design	8-12 class periods	Students will learn advanced typography incorporating body copy, headlines, sub-headings and pull quotes while getting an introduction to Adobe Photoshop.	Individual and Group Discussions and Critiques Project Assessments based on the following lessons; Photoshop Basics Photoshop challenges Magazine page design
Unit VII Design Inquiry	8-12 class periods	Students will learn advanced graphic design techniques using Adobe Photoshop, while synthesizing their previous knowledge of typography and exploring concepts and communication in graphic design.	Individual and Group Discussions and Critiques Project Assessments based on the following lessons; What is Design Inquiry? Designers talk design Event poster PSA poster
Unit VIII Consumer & Visual Culture	6-8 class periods	Continuing to build on the previous knowledge of every lesson, students will investigate consumer design in the form of advertising, packaging and outside media formats, and analysis how these designs affect our society and create our visual culture.	Individual and Group Discussions and Critiques Project Assessments based on the following lessons; What is Visual Culture? Advertising Design Package Design
Unit IX Media Culture	6-8 class periods	As a synthesis of all their previous experiences in and out of class, students will create designs based on stories and sounds within our society, with a focus on “buying” the viewers interest. Students will also explore how graphic design can sell other, more positive ideas, like hope.	Individual and Group Discussions and Critiques Project Assessments based on the following lessons; What is Media Culture? CD/DVD Cover Billboard Design Can Design Care?
Unit X Design Careers & Portfolios	4 class periods	Combining all of their work into a single location, students will analyze, synthesize and evaluate all their experiences and new understandings in Graphic Design, while creating a portfolio of their class work.	Individual and Group Discussions and Critiques Project Assessments based on the following lessons; Portfolio Design

Graphic Design II

Graphic Design is everywhere! Expanding on the foundation created in Graphic Design One, students will continue their exploration of the commercial arts with advanced graphic design and illustration projects using Adobe software and traditional art tools. WIth an introduction to vector graphics, students will explore the wonder of Adobe Illustrator creating real-world projects including logo design, t-shirt design, package design, movie and book design

Unit	Time Frame	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
Introduction	2 class periods	An introduction to the class syllabus, rules and expectations, and icebreaker activities to get to know one another.	Introductions to all Classroom Rules & Expectations Class Syllabus Icebreaker Activities
Unit I Safety	4 class periods	The process of design, thumbnail sketches and traditional graphic techniques and mediums, along with the principle that design needs to communicate something. They will also learn the evacuation route and lockdown procedures.	Individual and Group Discussions. Group Critiques Project Assessments based on the following lessons; Classroom Rules Ergonomics Group Safety Design Concept Goals of Graphic Design - Action & Intent
Unit II Design Principles & Professionals	4 class periods	An introduction to professional designers and the design principles.	Individual and Group Discussions. Group Critiques Project Assessments based on the following lessons; Elements & Principles of Design Design Professionals The Process of Graphic Design
Unit III Line Character, Color Theory & Photoshop Review	8 class periods	Adobe Photoshop, Line Character and color harmony.	Individual and Group Discussions. Group Critiques Project Assessments based on the following lessons; The Emotion of Line Color Harmonies Photoshop Review
Unit IV Advanced Photoshop	4 class periods	Advanced Adobe Photoshop including layer styles, masks, smart objects and vectors	Individual and Group Discussions. Group Critiques Project Assessments based on the following lessons; Advanced Techniques Special Effects
Unit V Print Design	8-12 class periods	Design projects for various formats in print, including large format, 3d and bleeds.	Individual and Group Discussions. Group Critiques Project Assessments based on the following lessons; Book Cover Design Movie Poster Design Concept Billboard Design Cereal Box Design
Unit VI Vector Graphics	6-8 class periods	Adobe Illustrator, Vector vs. Raster images.	Individual and Group Discussions. Group Critiques Project Assessments based on the following lessons; Adobe Illustrator Logos & Branding Business Cards
Unit VII Advanced Design using Illustrator & Photoshop	8-12 class periods	Students will learn how to combine the two leading graphic design programs to create alternative print design projects.	Individual and Group Discussions. Group Critiques Project Assessments based on the following lessons; Pizza Box Design Character Illustration Package Design T-Shirt Design
Unit VIII Concept Design	8-12 class periods	Students will create designs that is meant to get people talking – asking questions about themselves and others	Individual and Group Discussions. Group Critiques Project Assessments based on the following lessons; Time is relative Who am I? Can Design Change the world?
Unit IX Online & Print Portfolios	6 class periods	Students will create an online and print portfolio for themselves, showcasing all their design work (and other projects) from school.	Individual and Group Discussions. Group Critiques Project Assessments based on the following lessons; Portfolio

CT2155 ANIMATION AND MOTION GRAPHICS, 5 CreditsThis course introduces students to the fundamentals of both digital and traditional animation and motion graphics. Students will learn basic concepts, methods and techniques through hands-on experiences and projects directly related to professional experiences in the field of animation and motion graphics. Careers in commercial art and animation will be explored.

Prerequisite: Digital Illustration or Graphic Design

Unit

Time

Frame

Big Ideas (Statements or Essential Questions)

Major Learning Experiences from Unit

Introduction

2 class periods

An introduction to the class syllabus, rules and expectations, and icebreaker activities to get to know one another.

Introductions to all

Classroom Rules & Expectations
Class Syllabus
Icebreaker Activities

Unit I

Safety

2 class periods

Learning and practicing classroom safety procedures, including Fire Drills, Lock Down and Classroom Management Plan.

Developing concepts and uses of Motion Graphics and Animation.

Individual and Group Discussions & Critiques

Project Assessments

Classroom Rules
Ergonomics
Group Safety Animation Concept

Unit II

Role in Society and Career Pathways

4 class periods

Focus on how we use animation and motion graphics within society, and the Career pathways for Motion Graphics and Animators.

How does time influence visual understanding?

How does sound affect moving images?

Why use motion in a project?

Individual and Group Discussions & Critiques

Project Assessments

Defining Animation & Motion Graphics
Examples of Animation/MG
Purpose of Anim/MG
Career pathways

Unit III

Examples of Animation and
the 12 Principles

4 class periods

Five different styles of Animation/Motion Graphics, and which ones we will be covering.

The 12 Principles of Animation according to the Walt Disney Studio artists

Individual and Group Discussions & Critiques

Project Assessments

Analyzing technique & style
Defining 12 Principles
Creating the illusion of life

Unit IV

Flipbooks

6 class periods

Exploring frame by frame animation with traditional mediums using Flipbooks.

Focusing on these principles of Animation;

Timeline
Frames
Squash & Stretch
Anticipation
Timing

Individual and Group Discussions & Critiques

Project Assessments

Exploring a timeline
Frames and Keyframes
The Bouncing Ball: Flipbook exercise exploring three principles of animation
Final 50 frame Flipbook

Unit V

Team Building
and Storyboards

6 class periods

Examining the many aspects of animation and the careers behind them. The importance and value of working together, and professional planning using storyboards.

Individual and Group Discussions & Critiques

Project Assessments

Team Building exercises
Prior planning and creative teamwork
Storyboard layout and techniques
Creating a storyboard for Stop Motion

Unit VI

Stop Motion

10 class periods

Students will experience the process of working as a group to create an animation using Stop Motion techniques.

Individual and Group Discussions & Critiques

Project Assessments

Team work and career positions
Storyboard & Camera Angles
Frame rates and Pacing
Puppet & Stage creation

Unit VII

Photoshop

8 class periods

Digital frame by frame animation using video layers, and motion graphics using layers as frames.

Individual and Group Discussions & Critiques

Project Assessments

The Timeline & Frame Rate
Digital vs. Traditional techniques
Advanced Photoshop selections
Onion skins and digital keyframes

Unit VIII

Adobe Character Animator

10 class periods

Using cutting edge animation software to create lip-sync animation live!

Individual and Group Discussions & Critiques

Project Assessments

Puppet creation
Mouth shapes (Visimes) and CA timeline
Rigging and Recording
Working with audio

Unit IX

Adobe Animate

10 class periods

Creating vector graphic animations using Adobe Animate.

Individual and Group Discussions & Critiques

Project Assessments

Shape and Motion Tweens
Vector vs Raster graphics

Unit X

Personal Project

10-12 class periods

Students will make a project proposal for a personal animation project using specific tools and techniques used in class.

Individual and Group Discussions & Critiques

Project Assessments

CT1153 Digital Illustration, 2.5 Credits If you like to draw and enjoy using computers, you will love this class! Illustration is a career you can study in college that focuses on telling stories and communicating ideas with artwork. In this class, students will learn the process of illustration using Adobe Photoshop and Wacom drawing tablets. From illustrated stories, comic books, graphic novels, editorial illustration and children’s books, digital illustration is quickly becoming the of choice for professional artists around the world

Unit	Time Frame	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit	Standards (Including WIDA Standards)	Resources (Assessments, Vocabulary, Projects, etc)
Introduction	2 class periods	An introduction to the class syllabus, rules and expectations, and icebreaker activities to get to know one another.	Introductions to all Classroom Rules & Expectations Class Syllabus Icebreaker Activities		Icebreaker websites
Unit I Safety	4 class periods	Students will learn about the process of design, thumbnail sketches and traditional techniques and sketchbooks. Focus will be placed on illustrations needed to communicate something. They will also learn the evacuation route and lock down procedures.	Individual and Group Discussions and Critiques. Project Assessments based on the following lessons; Classroom rules Ergonomics Fire Exit poster	Strand 3: Embedded Academic Knowledge and Skills - English Language Arts	Defining “Respect” Safety first
Unit II Illustrators in History Careers in DVC (Design & Visual Communication)	2-4 class periods	Students will research and learn about the career through individuals working in the illustration field—including the multiple genres and styles of artwork, as well as usage.	Individual and Group Discussions and Critiques. Project Assessments based on the following lessons; Overview of Illustration History Research Exemplars Illustration Careers	Graphic Communications Frameworks: Strands 3, 4 and 5	Slides of Illustration Dept of Labor website Assessment on Exemplar Presention
Unit III Process & Techniques	2-4 class periods	Students will learn the process of creativity and illustration through exercises and observation drawings.	Individual and Group Discussions and Critiques. Project Assessments based on the following lessons; The Drawing Ritual Art as Process Observation Drawings Artist Reference	Graphic Communications Frameworks: Strands 3, 4 and 5	Scaffolding assignments on drawing exercises Performance assessment on Observation drawing
Unit IV VTS & Storytelling	2 class periods	Students will learn VTS by examining fine art and illustration exemplars—examining the techniques artists use to create visual stories.	Individual and Group Discussions and Critiques. Project Assessments based on the following lessons; Visual Thinking Strategies Critical Eye Visual Narrative	Graphic Communications Frameworks: Strands 3, 4 and 5	Assessment on class discussions using VTS
Unit V Photoshop	2-4 class periods	Students will learn the basic techniques and workspaces for creating digital paintings, including using the Wacom pen tablet, digital file formats, resolution and output concerns.	Individual and Group Discussions and Critiques. Project Assessments based on the following lessons; PS workspace Resolution & Layers Brush tool basics	Graphic Communications Frameworks: Strands 3, 4 and 5	Naviating Photoshop
Unit VI Concept Artist	4-6 class periods	Students will learn the process of brainstorming, sketching and collecting references in the creation of characters, creatures and locations, as well as a look into the career of Concept artist.	Individual and Group Discussions and Critiques. Project Assessments based on the following lessons; Digital Sketching Character, Creature & Location	Graphic Communications Frameworks: Strands 1, 2 and 6	Character Creation Project
Depending on time, the following lessons may become optional “choice” projects for students to decide on.
Unit VII Graphic Novel/Comic Book	6-8 class periods	Students will learn the process of creating visual stories using professional comic book formatting and Adobe Photoshop.	Individual and Group Discussions and Critiques. Project Assessments based on the following lessons; Flats, Fills & Special effect techniques Comic Cover Comic Pages	Graphic Communications Frameworks: Strands 1, 2 and 6	Comic Book/Graphic Nove. illustration page project
Unit VIII Childrens Book Illustration	6-8 class periods	Students will learn about the career path of children’s book illustrator, and how to apply text directly into the artwork.	Individual and Group Discussions and Critiques. Project Assessments based on the following lessons; Underpainting technique Advanced Brush Tools The Text Tool Picture Book	Graphic Communications Frameworks: Strands 1, 2 and 6	Childrens Book project
Unit IX Fantasy & Sci-Fi	6-8 class periods	This unit will focus on synthesizing all we have learned so far, and adding more special effect painting in Photoshop through layer styles and filters, for the sci-fi/fantasy genre.	Individual and Group Discussions and Critiques. Project Assessments based on the following lessons; Adv PS effects Re-Imagining Tolkien A Galaxy Far, Far Away	Graphic Communications Frameworks: Strands 1, 2 and 6	Fantasy Illustration project Science Fiction project
Unit X Editorial Illustration	4-6 class periods	Students will be introduced into the “real world” in illustration, with a focus on fictional book covers and editorial magazine illustration.	Individual and Group Discussions and Critiques. Project Assessments based on the following lessons; Art as Mirror and Hammer to Society	Graphic Communications Frameworks: Strands 1, 2 and 6	Editorial Project
Unit XI Digital Painting Personal Project	4-6 class periods	Students will learn multiple printing formats, page layouts and presentations for their illustrated stories, as well as creating digital art for arts sake.	Individual and Group Discussions and Critiques. Project Assessments based on the following lessons; Illustration for Arts Sake	Graphic Communications Frameworks: Strands 1, 2 and 6	Creating Art for self expression

CT4354 Advanced Placement 2-D Design Studio, 5 Credits - The Advanced Placement 2-D Design Studio course is designed specifically for highly motivated students who are seriously interested in the experience of creating college level 2-D Design and plans to pursue a career in the visual arts. Students will create a portfolio meeting the National expectations of the College Board Advanced Placement 2-D Studio Art Program. The required portfolio will serve as the AP Exam for the course and must be submitted to the College Board for scoring. A superior work ethic both in and out of school will be required to prepare the portfolio, which may include but is not limited to graphic design, illustration, digital imaging, photography, collage, painting, and printmaking. Prerequisites: Graphic Design I and either Graphic Design II or a 5 credit-drawing course and Department approval.

Unit	Time Frame	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
Introduction	2 class periods	An introduction to the class syllabus, rules and expectations, and icebreaker activities to get to know one another.	Introductions to all Classroom Rules & Expectations Class Syllabus Icebreaker Activities
Unit I What is AP?	3 class periods	The goal is to familiarize the students with the AP program expectations, portfolio requirements and grading, and the layout of the class.	Individual and Group Discussions. Group Critiques based on the following lessons; The AP Program The AP Portfolio – Quality, Breadth and Concentration The Rubric and grading examples Class Layout The Sketch Book
Unit II The Elements & Principles of Design	6-8 class periods	The primary goal of this unit is to expose the students to the elements and principles of design and how it relates to the AP portfolio. The unit includes project exercises and explorations into the elements and principles.	Individual and Group Discussions. Group Critiques based on the following lessons; Line Character Creating Balance Positive/Negative Shapes The Elements The Principles
Unit III Art Exemplars, History and Concept	Various times throughout the year	To use artists and art history as exemplars for the students to understand how artists throughout History has used the Elements and Principles of Design, and the idea of conceptual art: Art about something rather than just looking like something.	Individual and Group Discussions.
Unit IV Breadth	12-18 class periods	A series of design projects using traditional and digital mediums intended to push the Breadth Portfolio requirements.	Individual and Group Discussions. Group Critiques based on the following lessons; Type Design What does Sound look like? Organic rhythm Observation drawing Abstraction
Unit V Concentration	12-18 class periods	A self-directed series or 12 works around a central theme, using traditional and digital mediums for the Concentration Portfolio requirements.	Individual and Group Discussions and Critiques.
Unit VI Quality	12-18 class periods	Individual/Group critiques aimed at identifying 5 works for the Quality portion of the Portfolio.	Individual and Group Discussions and Critiques.
Unit VII Critiques	2 class periods per semester throughout the year	Critique techniques designed to aid students in the understanding of what makes a design look “good”.	Individual and Group Discussions and Critiques.
Unit VIII Planning the Portfolio	2 class periods per semester throughout the year	Addressing the discipline and time management skills necessary to complete the portfolio.	Individual and Group Discussions and Critiques.

Bakeshop

This course introduces students to the fundamentals of baking and the dessert presentation. Preparation and baking of dough, quick breads, cookies, tarts, pies, cakes and pastry items will be covered. Students will learn baking terminology, weighing, measuring, the functions and proper use of ingredients, the use of tools and equipment, and presentation of the product. This course gives valuable insight to the Baking Industry that will provide guidance into Career and College pathways.

Unit	Timeframe	Big Ideas (Statements or Essential Questions) and Major Learning Experiences from Unit
Safety & Sanitation Measurements Equipment Vocabulary	September	What procedures are necessary to ensure food safety and sanitation? What is Mise en place? Proper use of equipment. Students will learn effective ways to keep food safe during all stages of production, and learn the importance of mise en place. Labs - Chocolate chip cookies
Breakfast	October	What is a quick bread? Proper measuring Techniques. Ingredient functions. What are breakfast items? Labs - Blueberry Muffins, Orange Cranberry Scones Project based performance assessments.
Seasonal	November	What is the cut in method? Which local ingredients are in season? Labs - Pumpkin Bread, Apple Cider Donuts Project based performance assessments.
Cookies	December	What is the creaming method? Labs- Sugar Cookies, Gingerbread Cookies Project based performance assessments.
Yeast Dough	January - February	What is the straight dough method? What is yeast? What is the importance of yeast in a recipe? Why are the different types of flour important to know? La Pizza, Focaccia, Bagels Project based performance assessments.
Cakes and Desserts	March - April	What are the steps in making choux dough? What is the role of ingredients in making cakes? Labs- Chocolate cupcakes, vanilla cupcakes, Cinnamon Rolls, Yeast Dinner Rolls, Red Velvet cake, Carrot Cake, English Muffins, Pretzels Project based performance assessments.
Seasonal Spring Fruit/Cold	May - June	What are the steps in making choux dough? What steps are important when closing down a Lab? Labs- Pate Choux Shells (cream puffs), Tres Leche Cake, Brownies Project based performance assessments.

Foods

This course includes the continuation of fundamentals of cooking and baking principles achieved in Chefs or Bake Shop. Topics will include advanced food preparation, Food safety, personal sanitation, and guided nutritional practices . Skills learned in this class will provide guidance into College and Career pathways.

Unit	Timeframe	Big Ideas (Statements or Essential Questions) and Major Learning Experiences from Unit
Safety & Sanitation Equipment Vocabulary Measurements	September	What procedures are necessary to ensure food safety and sanitation? What is Mise en place? Proper use of equipment. Students will learn effective ways to keep food safe during all stages of production, and learn the importance of mise en place. Labs- Chocolate Chip Cookies
Food Preparation Breakfast	October-November	What equipment techniques need to be understood for successful food preparation? Which tools and equipment make food preparation jobs most efficient? Mixing techniques. Labs- Egg Cookery, Muffins, Pancakes, Homefries, French Toast, Hash Browns, Monte Cristo, Crepes, Waffle Project based performance assessments.
Seasonal / Fall Quick Breads	November-December	What is the cut in method? What is a quick bread? Labs- Cornbread, Pumpkin Bread, Pumpkin Whoopie Pies, Biscuits, Apple Cider Donut Project based performance assessments.
Cookies & Bars	December	What is the creaming method? What are the purposes of the ingredients in baked products? Labs- Sugar Cookies,Gingerbread Cookies, Chocolate Crinkle Cookies Project based performance assessments.
Yeast Dough	January - February	What is the straight dough method? What is yeast and its role in a recipe? Labs- Pizza, Focaccia, Pretzel, Cinnamon Buns, Rolls, Calzone, Loaf Bread, grilled Cheese Tomato soup. Project based performance assessments.
Entree	March - April	Why are knife skills important when preparing dishes? What can you do to keep food costs down when choosing an entree? Labs- Mac and Cheese, Chili, Pasta Primavera, Chicken Broccoli Alfredo, Quesadilla Huevos Rancheros, Chicken Cutlets, Entree Parmesan, Veg stir fry, Fried Rice, Risotto, FF Project based performance assessments.
Dessert	May	What techniques are needed in preparing desserts? Labs- Cup cakes(Chocolate, vanilla, red velvet), Smoothies, Pudding, Brownies, Donuts Project based performance assessments.
Cold Food (Garde Manger)	June	What makes a healthy diet? How do you prepare cold food items safely? Labs- Caesar Salad, Tossed Salad, Pasta Salad, Potato Salad Project based performance assessments.

Chefs

Narrative:This course introduces students to the fundamentals of basic meal planning and food preparation. Students will use a wide variety of cooking and food preparation techniques, focusing on the skills necessary to live on your own. Units will include, breakfast; lunch; breads and desserts. Culture and its impact on food will be explored.

Unit	Timeframe	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
Safety Sanitation Equipment Vocabulary	September	How does being a cooperative team member lead to success? What procedures are necessary to ensure food safety and sanitation? What practices should be followed to protect people from accidents and illnesses in the kitchen?	Personal hygiene Food borne illnesses Safety and first aid in food preparation Using equipment properly
Food Preparation Breakfast preparation	October	What equipment techniques need to be understood for successful food preparation? Which tools and equipment make food preparation jobs most efficient? How does mixing techniques affect product quality?	Prepare quick breads Labs include: Egg in a hole, French toast, pancakes, popovers Project based performance assessments.
Quick Breads	November	How are all purpose, cake, and bread flour different and similar?	Prepare quick breads Labs include: Popovers, Coffee cakes, muffins, quick cinnamon rolls Project based performance assessments.
Quick Breads Holiday	December	What are the purposes of the various ingredients in a baked product?	Prepare quick breads Labs include: quick cinnamon rolls, Cookies Project based performance assessments.
Yeast Breads	January	What scientific principles apply when making yeast bread?	Prepare Yeast Breads Labs include: Pretzels, Bread sticks Pizza Project based performance assessments.
Sandwiches Soups	February	What is the function of appetizers in meal planning?	Prepare soups and sandwiches Labs include: Minestrone Soup, Chicken Rice soup Grilled cheese Sandwich
Main dishes	March	Which recipes require advanced baking and food preparation skills?	Prepare Main Dishes Labs include: Spaghetti and Meatballs, Macaroni and Cheese Tacos Tortillas
Main dishes	April	How can you adjust recipes to make them healthy and more appealing?	Prepare Healthy Main Dishes Labs include: Stir fry Fried Rice Whole wheat pizza
Salads	May	How do overall eating habits affect health?	Prepare Salads Labs include: Pasta Salad, Potato Salad Tossed Salad Seasoned croutons
Final Project Clean up of lab	June	What are the components of a healthy diet? What cleaning and storage techniques are necessary when closing down a lab?	Labs include: Smoothies Practical exam

Unit

Timeframe

Big Ideas (Statements or Essential Questions)

Major Learning Experiences from Unit

Safety

Sanitation

Equipment

Vocabulary

September

How does being a cooperative team member lead to success?

What procedures are necessary to ensure food safety and sanitation?

What practices should be followed to protect people from accidents and illnesses in the kitchen?

Personal hygiene

Food borne illnesses

Safety and first aid in food preparation

Using equipment

properly

Food Preparation

Breakfast preparation

October

What equipment techniques need to be understood for successful food preparation?

Which tools and equipment make food preparation jobs most efficient?

How does mixing techniques affect product quality?

Prepare quick breads

Labs include:

Egg in a hole,

French toast, pancakes, popovers

Project based performance assessments.

Quick Breads

November

How are all purpose, cake, and bread flour different and similar?

Prepare quick breads

Labs include:

Popovers, Coffee cakes, muffins, quick cinnamon rolls

Project based performance assessments.

Quick Breads

Holiday

December

What are the purposes of the various ingredients in a baked product?

Prepare quick breads

Labs include:

quick cinnamon rolls,

Cookies

Project based performance assessments.

Yeast Breads

January

What scientific principles apply when making yeast bread?

Prepare Yeast Breads

Labs include:

Pretzels, Bread sticks

Pizza

Project based performance assessments.

Sandwiches

Soups

February

What is the function of appetizers in meal planning?

Prepare soups and sandwiches

Labs include:

Minestrone Soup, Chicken Rice soup

Grilled cheese Sandwich

Main dishes

March

Which recipes require advanced baking and food preparation skills?

Prepare Main Dishes

Labs include:

Spaghetti and Meatballs,

Macaroni and Cheese

Tacos

Tortillas

Main dishes

April

How can you adjust recipes to make them healthy and more appealing?

Prepare Healthy Main Dishes

Labs include:

Stir fry

Fried Rice

Whole wheat pizza

Salads

May

How do overall eating habits affect health?

Prepare Salads

Labs include:

Pasta Salad,

Potato Salad

Tossed Salad

Seasoned croutons

Final Project

Clean up of lab

June

What are the components of a healthy diet?

What cleaning and storage techniques are necessary when closing down a lab?

Labs include:

Smoothies

Practical exam

Children & Families

This course will introduce students to early education child care and the relationships of families. The developmental stages, interaction and supervision of children, health and safety practices, appropriate activities and positive interactions with children, family engagement and appropriate care of children are the foundations of this course. Students will gain valuable insight to the Child Care Industry that will provide guidance into Career and College pathways.

Unit	Timeframe	Big Ideas (Statements or Essential Questions) and Major Learning Experiences from Unit
Learning About Children	September 4 weeks	Understanding Child Development, Theories of Growth & Development, Studying & Observing Children, Brain Studies
Families Today & Parenting	October 4 weeks	Healthy Family Development, Family Types, Deciding about Parenthood, Parenting Roles, Responsibilities & Styles
Pregnancy	November 5 weeks	Conception, Baby’s Beginnings, Factors that Affect the Unborn Child, Healthy Habits Prior and During Pregnancy, Pregnancy Medical Concerns, Teen Pregnancy
Childbirth	December 4 weeks	Role of the Family, Time to be Born, Hospital Care, Bonding & Postpartum Care
Newborns	January 4 weeks	Medical Care & Testing, Meeting Newborn’s Physical Needs, Meeting Newborn’s Intellectual Needs, Parental Needs
Infants & Toddlers	February 4 weeks	Infant Developmental Needs, Infant Milestones, Toddler Developmental Needs, Toddler Milestones
Preschoolers & School Aged Children	March 4 weeks	Preschool Developmental Needs, Preschool Milestones, School Aged Developmental Needs, School Aged Milestones
Guiding & Caring For Children	April 4 weeks	Teaching through play, Health & Safety, Childcare & Group Settings, Children with Special Needs
Concerns of Family & Children	May 4 weeks	Concerns of Children and Families, Handling Family-Life Challenges
Careers in Early Childhood Education	June 4 weeks	Preparing for a Child-Related Career, Developing Skills for Career Success, Resume Review

Small Engine Systems

This course will introduce students to the systems and the mechanics of small engines. Roll up your sleeves and join us to learn how small engines work, and how to service and repair them. This class examines the workings of 2-cycle and 4-cycle engines and the theory of operation. Fuel systems, basic electrical, maintenance and storage of power equipment are some of the topics covered. Students will gain valuable insight to the Auto Industry that will provide guidance into Career and College pathways.

Unit	Timeframe	Big Ideas (Statements or Essential Questions) and Major Learning Experiences from Unit
Introduction to small engine repair and safe practices	3 weeks	Explain personal and environmental safety practices associated with clothing; eye protection; hand tools; power equipment; proper ventilation; and the handling, storage, and disposal of chemicals/materials in accordance with local, state, and federal safety and environmental regulations. S/P2 is utilized.
Tools and equipment	2 weeks	Wrenches, sockets, screw drivers, pliers, cutters, ratchets, and more are explained as well as their uses. Bench grinders and drill use. Fastener identification and torque
4 cycle theory and mechanical engine operation	3 weeks	Intake, compression, power, and exhaust are thoroughly explained. Crankshaft, camshaft, pistons, connecting rods, valves, as well as engine block and cylinder heads are introduced. Lubrication systems. Cooling systems
2 cycle theory and mechanical engine operation	2 weeks	Intake, compression, power, and exhaust are thoroughly explained and how they are performed using only 2 strokes of the piston.
Fuel and carburation	3 weeks	Fuel delivery, Fuels and their properties. Venturi principles. Carburetor circuits
Basic electrical and ignition systems	4 weeks	Complete, open, and short circuits are explained. Transformer principals. Primary and secondary ignition systems. Spark plugs and magnetos
Cutting blades, shear pins, belts, and maintenance	2 weeks	Sharpening cutting tools, replacing shear pins, replacing belts, and performing small engine maintenance

Health Care

In this course, students will discover different careers in the healthcare field. They will identify past and current trends in health care by reviewing the history of medicine. Then, they will explore the different health care pathways and learn about the different possibilities offered by this growing field. They will analyze the skills needed for a healthcare career and consider themselves in one of these roles. Additionally students will learn skills necessary for working with others, communication skills, legal & ethical responsibilities, cultural considerations, problem solving, decision making, accepting personal responsibility and self-management. Students will also be able to become CPR/First Aid/AED certified as part of this course.

Unit	Timeframe	Big Ideas (Statements or Essential Questions)
Course Introduction & Infection Control	August /Sept	What do you want to learn about? How to prevent infection in a post pandemic world?
The History of Medicine: Past & Modern	September	Why is it important to review and discuss medicine from centuries ago? What impact has it made on modern medicine?
Human Body Systems	Sept/October	What are the 5 main systems in the human body and what do they do?
Providers	October	Which jobs require the most schooling? Why? What do they do?
Basic First Aid Training	November	How to respond to minor emergencies and provide basic first aid to someone in need?
Careers in Healthcare – with bachelor’s degree	November	What types of careers are available in the healthcare field that require a bachelor’s degree/associates

Retail Management

troduce students to the world of retailing and how to apply that knowledge to real world situations. Students will study the elements that comprise the retail mix, including types of retailers, store-based, e-commerce, consumer buying behavior, retail marketing strategies, selecting retail site locations, supply chain management, merchandising, pricing, store management, store layout & design, customer service and the travel and tourism industry. They will gain hands-on experience in the WHS Hawks Nest store utilizing the knowledge gained from classroom instruction to operate the school store.

Unit	Timeframe	Big Ideas (Statements or Essential Questions) and Major Learning Experiences from Unit
What is Retail?	September	Will discuss the history of retail and how it evolved into the retail industry it is today Students will begin to explore retail marketing and its benefits
Types of Retail Business	October	Discuss types of retailers and retail ownership Examine store based retailers and service retailers and how they overlap Distribution channels E-tailing and non-store retailing
Customer Service	October	Looking at the customers role and the employees role Researching customer loyalty and the impacts to business success
Visual Merchandising & Store Design	November	Explore how businesses utilize store design to project an image Learn how visual merchandising is utilized to drive sales of products
Business Ownership	December	Site locations and selection
Marketing	January	Marketing mix 4 P’s of marketing Marketing plans Market research
Promoting & Advertising	February	Research promotional strategies of different business structures Look at advertising strategies companies use to promote their product to the target markets
Merchandise Planning	March	Buying and pricing merchandise Receiving goods and inventory Retail strategy & financial strategy
Web Design	April	Learn the different facets thats make up web design Gain an understanding of how web design impacts the success of a business Students will design and create their own web page design
Hospitality	May - June	Research different functions of the hospitality world Learn how to market for the travel industry Explore the different business functions of the hospitality industry

Finance Investing

The purpose of this course is to introduce the students to the basics of finance and investing and how to apply that knowledge to real world situations. They will learn of the different elements that make up personal finance, how to goal-set to achieve financial responsibility and how different financial decisions can impact their lives. They will learn about major life events and the financial decisions that encompass them, such as attending college, purchasing a car, purchasing a home and saving for retirement. Additionally, they will learn about investment options available, the importance of investing to compensate for inflation and the benefits from compound interest. Throughout the course, students will utilize the knowledge they obtained through classroom instruction and relate it to real world situations they will encounter.

Unit	Timeframe	Big Ideas (Statements or Essential Questions) and Major Learning Experiences from Unit
Personal Finance	September	“What does it mean to be financially responsible?” Review what it means to be responsible and how to make financially responsible decisions Discuss SMART goals and how to create and implement them
Financial Planning	September	“What are my financial goals and how can I achieve them?”
Budgeting & Cash Flow	October	“How much will I take home from my paycheck?”
Credit	October	“How can I use credit wisely?” “What does it mean to be creditworthy?”
Banking	October	“How do I Choose a financial institution that is right for me?”
Debt & Financial Pitfalls	November	“How can I stay out of debt?”
Identity Theft	November	“How can I protect myself and my identity?”
Purchasing a Car	November	“What are the costs of owning a vehicle?”
College	December	“Is college worth the expense? What financial factors do I need to consider in deciding what the right choice is for me?”
Purchasing a Home	January	“What do I need to know about buying a home?”
Investing	February - May	“How do investing and the stock market work?”
Retirement Planning	June	“How can I use the tools available to reach my financial goals?”

Sports and Entertainment Marketing

Students in Sports and Entertainment Marketing will develop their skills in problem solving, communication, higher level thinking and use their creativity. Additionally, students have the opportunity to further develop their communication and leadership skills. We will use a good deal of Total Participation Techniques to engage all students.

The business of entertainment, including movies, concerts, theme parks, and sporting events have a tremendous impact on our economy and provide many career opportunities. These activities are global in their reach and impact. Sports marketing is a growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool. This class will provide students with an overview of the sports and entertainment field from a business and marketing perspective.

Students will learn the basics of marketing as it relates to the multi-billion dollar sports and entertainment industry. They will explore the history, key influencers on the industry, college major in sport management, a career in the industry, how to maximize profit in a sports franchise or entertainment venue, the importance of building and protecting brand, maximizing a customer’s experience at an event, setting ticket prices and potential careers in the industry. We will spend time developing various skills including business problem solving, developing creative promotional skills, perfecting our presentation skills and conducting primary research on the industries.

Unit	Timeframe	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
Basic Marketing	September	Marketing 101 4P’s of Marketing	Students get the ability to start to get the basics of marketing, by learning to see what influences buying decisions Opportunity to start to realize Product, Price, Promotion and Place as they pertain to winning in the marketing arena.
Target Marketing	October	Target Marketing Sports Marketing	Learn how to identify your target market in detail so you market to the right segment. A way to see how business ideas then attack certain customers. Look at sports figures that have been attached to companies to enhance marketing efforts of organizations.
Breakdown the 4P’s by Category	November	Promotional Mix Pricing Strategy Marketing an Event	Promotion side of Marketing, what it takes to try to successfully promote the brand to customers. What types of pricing strategy is used by companies to maximize profit and keep the customer coming back to spend money with them. Put all of the 4P’s of marketing together to explain how you’d market an event to the public
Celebrity Influence How to Theme Parks Win	December	Celebrity Endorser Theme Park Project	Understand the power of the celebrity when it comes to marketing a product and massive influence positively or negatively a celebrity has on endorsement. Learn how to put together a marketing plan for a theme park as a hands-on project walks students through the ingredients you need to win in the theme park world.
Model Athletes in Business Sport as a Career Power of the Brand	January	Athletes Business Success Sport Management Branding	Study athletes that have a post athletic career move into the business world and bring out what characteristics these people display. Deep dive into sport management as a major in college and then a possible parlay into a career. Review a few different paths that could be followed by students to get a career. Students learn about brand, the power of brand, the way the brand is protected, marketed, and why the brand is the #1 concern for many business owners.
Power of the Logo Marketing to Create Loyalty	February	Logos Loyalty Programs	The power of the logo, the creation, the influence, and how it creates and develops the power of the company. What makes a customer loyal, we’ll review loyalty programs. The nuts and bolts, how they work, what makes them good and why they are needed in today’s business world.
How do you get a Sales Career What does a successful Business Team look like?	March	Selling Process Sports Business Dream Team	Teach students what it would take to be in the world of sales. Learn a step by step approach to the sales process. Training you to learn steps needed to gain business and keep business. Opportunity to put together a team that you think would win in any business venture. Using famous figures, by looking at their characteristics as a basis for success.
Adding value to a stadium, by Marketing it Benefit of Sponsorships	April	Gillette Stadium Marketing Sponsorships	Determine how to bring a new audience to a popular area in Massachusetts where customers frequent. Students will discuss how to better market this spot. Why do people sponsor business, particularly in the sports world, what are the benefits for all parties involved in this transactional arrangement.
Building Business The financials of sports teams Movies with good Marketing	May/June	SharkTank Power of Movies Moneyball	Students get a chance to think through what might be a good business idea in the sports world and pitch that to fellow classmates. The influence sports movies have had on each of their respective target markets. Dig into the memorable marketing ideas the movie creator must have been thinking about as the move was made.

Unit

Timeframe

Big Ideas (Statements or Essential Questions)

Major Learning Experiences from Unit

Basic Marketing

September

Marketing 101

4P’s of Marketing

Students get the ability to start to get the basics of marketing, by learning to see what influences buying decisions

Opportunity to start to realize Product, Price, Promotion and Place as they pertain to winning in the marketing arena.

Target Marketing

October

Target Marketing

Sports Marketing

Learn how to identify your target market in detail so you market to the right segment. A way to see how business ideas then attack certain customers.

Look at sports figures that have been attached to companies to enhance marketing efforts of organizations.

Breakdown the 4P’s by Category

November

Promotional Mix

Pricing Strategy

Marketing an Event

Promotion side of Marketing, what it takes to try to successfully promote the brand to customers.

What types of pricing strategy is used by companies to maximize profit and keep the customer coming back to spend money with them.

Put all of the 4P’s of marketing together to explain how you’d market an event to the public

Celebrity Influence

How to Theme Parks Win

December

Celebrity Endorser

Theme Park Project

Understand the power of the celebrity when it comes to marketing a product and massive influence positively or negatively a celebrity has on endorsement.

Learn how to put together a marketing plan for a theme park as a hands-on project walks students through the ingredients you need to win in the theme park world.

Model Athletes in Business

Sport as a Career

Power of the Brand

January

Athletes Business Success

Sport Management

Branding

Study athletes that have a post athletic career move into the business world and bring out what characteristics these people display.

Deep dive into sport management as a major in college and then a possible parlay into a career. Review a few different paths that could be followed by students to get a career.

Students learn about brand, the power of brand, the way the brand is protected, marketed, and why the brand is the #1 concern for many business owners.

Power of the Logo

Marketing to Create Loyalty

February

Logos

Loyalty Programs

The power of the logo, the creation, the influence, and how it creates and develops the power of the company.

What makes a customer loyal, we’ll review loyalty programs. The nuts and bolts, how they work, what makes them good and why they are needed in today’s business world.

How do you get a Sales Career

What does a successful Business Team look like?

March

Selling Process

Sports Business Dream Team

Teach students what it would take to be in the world of sales. Learn a step by step approach to the sales process. Training you to learn steps needed to gain business and keep business.

Opportunity to put together a team that you think would win in any business venture. Using famous figures, by looking at their characteristics as a basis for success.

Adding value to a stadium, by Marketing it

Benefit of Sponsorships

April

Gillette Stadium Marketing

Sponsorships

Determine how to bring a new audience to a popular area in Massachusetts where customers frequent. Students will discuss how to better market this spot.

Why do people sponsor business, particularly in the sports world, what are the benefits for all parties involved in this transactional arrangement.

Building Business

The financials of sports teams

Movies with good Marketing

May/June

SharkTank

Power of Movies

Moneyball

Students get a chance to think through what might be a good business idea in the sports world and pitch that to fellow classmates.

The influence sports movies have had on each of their respective target markets. Dig into the memorable marketing ideas the movie creator must have been thinking about as the move was made.

Intro to Business

This course provides opportunities to learn and experience a variety of topics in the field of business. Students are exposed to the economy, basic business skills needed in the real world, marketing, career options, personal financial planning, college aid, resume building, and business management and leadership. Course activities will focus on Total Participation Techniques to engage all learners in the classroom. Students will utilize various resources to research, problem solve, and demonstrate a strong understanding of the topics. The course will be heavily focused on real world application of the material. Therefore, we’ll have projects based on where the content will apply in the real world and help students shape a “true” understanding.

Unit	Timeframe	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
US Economy	September	How does the US Economy function? What is Supply and Demand?	The US Economy as a free enterprise and the freedom to create business in our country. Students A key concept that we cover is Supply/Demand and how it dictates
Pay/Checking Accounts and Credit Cards	October	What is Gross Pay and Net Pay? Once you make money, where do you put it? Opening a Credit Card and determining how to use it correctly.	The ability to determine how much money a person obtains in their paycheck Basics of Checking Account functionality and fees, and best student choices Credit Card, how to borrow and pay on time and full to keep a strong credit score and take advantage of rewards
Buying a House	November	What is a down payment? Terms of a mortgage. Location and factors on buying a house	Understanding how to review the ingredients to buy a home, including the major points such as saving for down payments. Knowing the mortgage options people can use to pay for the house and over what amount of time
College Choice and Financial Aid	December	Researching College How much does it cost and can you supplement your cost structure?	Ability to find schools and how to analyze size, cost, majors, and whether a good fit for students. Financial Aid, including loans, grants, scholarships, work study and private loan options
Resume	January	Key points on writing a resume Dos/Don'ts of organizing the material	Basics on resume structures, what categories to use and how to have proper word usage within the resume. Gain the ability to evaluate a good versus a not so good resume through examples and videos on this topic taught in the lesson
Interviewing and Presentation Skills	February	What to do when going to the interview? How do you properly present to different types of audiences? Google Slide Skills for Presentations	Communication skills emphasized to help students learn how to have an effective interview STAR technique, taught to help students learn how to answer situational questions Worked on Google slide templates and free form to learn how to produce an effective and impactful presentation
Mock Budget and Marketing Products	March	Income and Expenses How to save money on a monthly basis, what are the ingredients? 4 P’s of Marketing Effective Marketing and impact on citizens in the US and globally	Understand the key points to be able to budget money once a student starts to earn and have expenses. Teach the options, such as phone apps and other electronic ways to make your personal budget successfully. Marketing process, help students understand how to influence people to buy whatever the product might be that is being sold Reviewing influential marketing schemes so students can see how to run solid marketing plans used by professionals
Retirement	April	Social Security and 401K Plans Pre-Tax contributions and compounding interest	Give students an understanding of how to save for retirement through different plans, primarily 401K’s, but all essential plans are covered. Break down the long term benefit of starting early and what to invest in, what choices employer’s offer and how to decide
Soft Skills and Elevator Pitch	May/June	Value of Soft Skills versus Hard Skills How do you pitch yourself to potential networking partners	The importance of using soft and hard skills to find success in college and careers Discuss networking and how to use these skills to succeed and find opportunity in life.

Financial Literacy

This course provides opportunities to learn. This personal financial literacy course is designed to alert, inform, and educate students in concepts of personal finance and money management. Students will begin to develop the skills and strategies that promote personal and financial responsibility related to financial planning, savings, investment, and effective money management. Topics covered in this course will include: college and career planning, money management, savings and investing, income, and spending. The course will teach students to search and assess college and career opportunities, identify and prioritize their personal money management goals, develop personal spending and savings plans, comprehend the impact of time on the value of money, understand the cost of using credit, and protect assets.

Unit	Timeframe	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
Emotional Part of Money Social Media and Money	September	Where does your money personality come from? Impact of society on spending money Needs/Wants/Choices with your money	This unit focuses on identifying your needs and wants when it comes to spending money. Also, who built your money feelings, how were they formed. We dive into the ways society and social media influence and impact on the way we then make money choices.
Take Home Pay Checking Accounts and Banks	October	Develop an understanding of how you figure out take-home/net pay with paychecks Once the pay comes, where do you put the money to then easily access?	This unit focuses on establishing the difference between Gross and Net Pay, and how to read deductions. Allows students the chance to see how taxes impact your paycheck and what you end up with after these come out of the check. Once you have this, we then focus on where you put your money, so we discuss Checking and Savings accounts through the lens of different student checking accounts and banks.
Budgeting	November	Budgeting Basics, Income v Expenses Real World decisions when it comes to how you budget your money	This unit focuses on how you now take your money and budget it out so understanding income v expenses. The unit was built into a PBL Real World Budgeting project. This project is lengthy and takes time to walk through making real life decisions to mock out how you’d have to budget your money to arrive at savings.
Loans and Credit Cards	December	What are the main ways you can borrow money? Credit Cards as a way to borrow for a short term purchase	This unit covers the ways you can borrow money. Student Loan, Mortgages, Car Loans, and credit cards. We discuss in depth the various ways you can take principal and interest rates when in need. We cover Credit Cards in detail and compare using this versus your Debit Card as a way to understand the difference.
Credit Scores and Reports	January	Identify Credit Scores and why they’re relevant for all citizens. In depth look at Credit Reports	Unti covers credit scores and we discuss the range and how to establish a good score young in life. Then how to sustain the score and the benefits of having a quality score for borrowing purposes. We then look at a real Credit Report so students can see the elements that make up the report. It gives students great insight on how to achieve a quality score.
Investing v Savings	February	Difference between investing your money versus saving through a savings account. Stock/Bonds/Mutual Funds	Unit looks at the idea of just simply saving money with a bank versus investing into an investment option. We then look at those traditional options, stocks/bonds/mutual funds are discussed and we mock out the possibilities of earning income through investing in one or several of these options.
401K Plan	March	Employer sponsored retirement planning through the 401K and the benefits of doing this at a young age	Unit covers the 401K and we discuss the benefits of retirement planning so you can have a comfortable retirement. In addition, we discuss the investment options for the 401K and compounding interest with the plan.
Buying a Used Car Loan Refresher	April	Steps to buying a used card and all that’s included Refreshing loans with the specific concept of an auto loan	We walk students through the process of buying a used car. From identifying a budget to then executing a purchase and with this comes a refresher on auto loans. We do tie in the Credit Score to this lesson as well, so we cover several follow up lessons.
Rent and Real Estate in America	May/June	Analyze the difference between renting and buying real estate in America	We spend time looking at real estate in America. The differences between rent and buying, costs associated, and the way cost of living varies in our country based on location.

Entrepreneurship

This course provides opportunities to learn and experience the concept of creating your own business in conjunction with future leadership skills. Students are exposed to what it means to be an entrepreneur and strategize about what could make for a successful business. We will have some guest speakers in the course to offer students real world experience on how they’ve built successful businesses. In addition to learning about creating business, the class will also dive into important leadership skills needed to be successful in today’s job market. Course activities will focus on Total Participation Techniques to engage all learners in the classroom. Students will utilize various resources to research, problem solve, and demonstrate a strong understanding of the topics. The course will be heavily focused on real world application of the material. Therefore, we’ll have projects based on where the content will apply in the real world and help students shape a “true” understanding.

Unit	Timeframe	Big Ideas (Statements or Essential Questions)	Major Learning Experiences from Unit
Success and College	September	Preparing for Success Preparing for College Financial Aid	Help students learn the characteristics of what makes people successful beyond high school and college. Ability to review college in a number of different ways, in more depth, using websites and resources. Finding out how to use college acceptance information in terms of how it impacts them financially. Loans, Grants, Scholarships, and Financial Aid Calculators.
Organizational Skills and Resume/Cover Letter	October	Organizational Skills Resume Cover Letter	Help students learn the characteristics of what makes successful people organize better. Give students an in depth resume opportunity to develop, edit, get advice to fine tune the resume. Same with the cover letter, develop skills to create and refine along the way by mocking out writing one for a desired position.
Interviewing	November	Communication Skills Empathy	Help students uncover the benefit of strong written and oral communication skills to enhance their future. Interviewing effectively due to learned communication skills is a benefit of this unit as well. Empathy is helpful to put yourself in another’s shoes and will impact the student as they attempt to build future leaders in the business world.
Networking	December	LinkedIn Traditional Networking	Students find out the benefits of LinkedIn on building a career, how to connect and the various tools that are on this social media platform. Uncover traditional networking and going to events, talking to others and being curious to build connections to then use to find opportunity.
Business Plan	January	Brainstorming for Idea What is the right Idea Executive Summary	Introduce how Entrepreneurs might brainstorm for business ideas and how to use your creative side to come up with ideas. Use resources and teaching to start an Executive Summary section of the Business Plan, develop the initial skill set needed to show others your business idea.
Business Plan Development	February	Company Description Competition and Industry Analysis	Offer students insight on how to communicate what their company will be doing and how it will function, mission, and goals. Gain the ability to analyze competition in the marketplace by researching the industry and how their company can find its place in the market, how it can find success.
Business Plan Development	March	Operational Plan Sales and Marketing Plan Financial Plan	Get in depth on the nuts and bolts of the operational side of a business and the day to day functions to help show a possible investor how you plan to build the business. Develop your marketing strategy to influence possible customers to buy your offering. Then how you will use your sales force to bring in profitable revenues. Show a possible investor, lender, or angel how you plan to gain financial being to run the initial stages of this business plan.
Business Plan Closure and Presentation	April	The Business Plan on the Whole Presentation	Develop all the sections of the business plan by combining them all together as one functioning document. Use taught presentation skills to share the business plan with classmates and gain feedback on the pros/cons of this new idea/creation.
Entrepreneurship Alternatives	May/June	Real Estate as Income Shark Tank	Understand what it takes to be a real estate investor and make profit/income like an Entrepreneur would but through the lens of real estate properties. Come up with a shorter business idea that would be able to be presented to a group of Shark Tank judges.

Waltham Public Schools Wellness Policy

Non Chapter 74

Non Chapter 74

Non Chapter 74

Fashion

Graphic Design

Family Consumer Science

Tech Ed

Business